🐾 Built for my service dog, Normie. Perfected for yours.

Turn mealtime into a job your dog loves.

Hide dry kibble or treats in the soft loops. Your dog sniffs, searches, slows down, and works a busy brain while earning every bite.

$29.99$39.99Save 25%
Choose your routine → Love It for 30 Days or Your Money BackReady to ship · Free shipping $34.98+
Golden retriever foraging in the blue bone-shaped PuzzlePup Snuffle Mat
👃 Nose-work enrichment🐢 Slower mealtimes🧼 Washable🛡️ Non-slip base

Choose your dog’s enrichment routine

Start with the mat, add handmade treats, or pair it with any one-time supplement to get the mat 50% off automatically.

PuzzlePup blue bone-shaped SmartMat in a premium studio setting

Snuffle Mat only

$29.99
Use with your dog’s dry kibble or treats
  • Current 23.6 × 19.7 inch mat
  • Raised sidewall and non-slip PVC bottom
  • Machine wash gentle and cold
  • $4.99 short of free shipping on its own
PuzzlePup SmartMat with Allergy, Hip and Joint, and Skin and Coat soft chews SAVE $15
BIGGEST MAT SAVINGS · FREE SHIPPING

Pair the mat with your dog’s daily supplement.

$49.99$64.98 separately

Choose the formula that fits your dog. Your one-time supplement stays $34.99 and the Snuffle Mat drops to $15 automatically.

50% mat discount applies automatically to a one-time supplement + mat cart. Cannot combine with NEWPUP50 or other discounts. 30-day money-back guarantee.
The bundle is the simplest first session: the current mat, treats to hide, $4.99 saved, and free shipping. Free shipping starts at $34.98.

Find your dog’s easiest first setup.

Tap the match that sounds most like your dog.

Start with a surface scatter

Spread part of the usual dry meal loosely across the top. Once your dog understands the search, tuck a few pieces deeper.

Choose the mat →
PuzzlePup Snuffle Mat visual benefits: sniff, search, slow down

A simple outlet for a fast eater or busy brain.

Dogs are built to forage. The mat turns an ordinary handful of food into focused nose work without adding another complicated routine to your day.

Encourages natural sniffing and searching.
Slows down dogs that rush through dry meals.
Adds calming mental enrichment on rainy or low-activity days.
Works with the dry food your dog already knows.

Three steps. One happier mealtime.

Start easy so your dog learns the game, then make the search more challenging.

Visual three-step routine for using the current PuzzlePup Snuffle Mat
1

Scatter

Sprinkle dry kibble or treats loosely across the fabric loops.

2

Sniff and search

Let your dog work independently while you supervise the session.

3

Shake and store

Shake out crumbs after use and store the mat clean and dry.

The exact mat you are buying.

The dimensions, materials, care instructions, and images below all match the current PuzzlePup Snuffle Mat.

Size & build

  • Approx. 23.6 × 19.7 × 2.4 inches
  • Polyester fabric and felt
  • Oxford cloth with a PVC bottom
  • Raised sidewall and deep reward-hiding loops

Care & safety

  • Machine wash gentle and cold
  • Air dry flat
  • Do not bleach, tumble dry, iron, or dry clean
  • Supervise use; this is not a chew toy
Current PuzzlePup Snuffle Mat dimensions and materials
Visual care guide for the current PuzzlePup Snuffle Mat: wash gentle and air dry flat
PuzzlePup founder Mike with his service dog Normie

Why I made it for Normie.

Normie could inhale a meal before it felt like mealtime had even started. The snuffle mat gave him a simple job: slow down, use his nose, and work for each bite. It turned a rushed routine into focused enrichment.

Mike O’Brien · PuzzlePup founder and Normie’s person
What can I put in the mat?

Use dry kibble or dry treats. Start with rewards scattered near the surface, then tuck some deeper as your dog learns the game.

Will it stop every dog from eating too fast?

It is designed to make dry food take more sniffing and searching than an open bowl, but every dog uses enrichment differently. Supervise the first sessions and adjust how deeply you hide the food.

When do I get free shipping?

Orders of $34.98 or more ship free. The mat on its own is $29.99, so the Enrichment Bundle at $39.99 clears it.

Can my dog use it alone?

No. Supervise use, especially with dogs that chew fabric, and remove the mat if it becomes damaged.

How do I clean it?

Machine wash gentle and cold, then air dry flat. Do not bleach, tumble dry, iron, or dry clean.

What is included in the bundle?

One current PuzzlePup Snuffle Mat and one bag of handmade Pumpkin & Peanut Butter treats.

Give your dog a better job at mealtime.

Choose the mat alone for your dog’s usual kibble, or start with the mat-and-treats bundle for the complete sniff-and-search routine.

Choose your routine →
From $29.99Choose an option
Snuffle Mat · from $29.99Mat-only and enrichment bundle options
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