🐾 Built for my service dog Normie. Perfected for your dog.

Turn mealtime into a job your dog loves.

Hide dry kibble or treats in the soft loops. Your dog sniffs, searches, slows down, and works a busy brain while earning every bite.

$29.99$39.99Save 25%
Choose Your Routine → Love It for 30 Days or Your Money BackReady to ship · Free shipping $34.98+ 5.0 / 5 from 5 reviews
“Slowed my dog’s eating time from about a minute to closer to 15 min.”Becky G. · Verified buyer
Blue PuzzlePup Snuffle Mat for dogs
Save $10 on the mat, or choose the mat + treats bundle to save $4.99 and get free shipping.Compare the two options →
👃 Nose-work enrichment🐢 Slower mealtimes🧼 Washable🛡️ Non-slip base

Choose your dog’s routine.

Start with the mat, add handmade treats, or pair it with any one-time supplement to get the mat 50% off automatically.

PuzzlePup Snuffle Mat

Snuffle Mat only

$29.99
Use with your dog’s dry kibble or treats
  • 23.6 × 19.7 inch mat
  • Raised sidewall and non-slip PVC bottom
  • Machine wash gentle and cold
  • Standard shipping is $5.99 below the $34.98 threshold
Best value · Free shipping PuzzlePup Snuffle Mat with handmade Pumpkin and Peanut Butter treats

Mat + handmade treats

$39.99
$44.98 separately · Save $4.99 · Free shipping
  • One PuzzlePup Snuffle Mat
  • One bag of handmade Pumpkin & Peanut Butter treats
  • Ships free at the $34.98 threshold
Two-dog home? Get 2 mats for $49.99 →$59.98 before the automatic discount · Save $9.99
PuzzlePup SmartMat with Allergy, Hip and Joint, and Skin and Coat soft chews SAVE $15
BIGGEST MAT SAVINGS · FREE SHIPPING

Pair the mat with your dog’s daily supplement.

$49.99$64.98 separately

Choose the formula that fits your dog. Your one-time supplement stays $34.99 and the Snuffle Mat drops to $15 automatically.

Allergy + Mat Itch & immune support Hip & Joint + Mat Mobility support Skin & Coat + Mat Skin & coat support
50% mat discount applies automatically to a one-time supplement + mat cart. Cannot combine with NEWPUP50 or other discounts. 30-day money-back guarantee.
The bundle is only $4.01 more delivered than the mat alone before tax, includes the handmade treats, and saves $4.99 compared with buying separately.
PuzzlePup Snuffle Mat visual benefits: sniff, search, slow down

A simple outlet for a fast eater or busy brain.

Dogs are built to forage. The mat turns an ordinary handful of food into focused nose work without adding another complicated routine to your day.

✓Encourages natural sniffing and searching.
✓Slows down dogs that rush through dry meals.
✓Adds calming mental enrichment on rainy or low-activity days.
✓Works with the dry food your dog already knows.

Dog parents noticed the difference.

5.0 out of 5 from 5 verified Snuffle Mat reviews.

“This is made very well and slowed my dog’s eating time from about a minute to closer to 15 min! So happy with this purchase!”
Becky Gentrup
“Both of our Labs love their new PuzzlePup Smart Snuffle Mat. Eating their meal has gone from seconds to minutes!”
Mark Kipp
“My dog loves the snuffle mat for his regular food, as well as treats. He much prefers eating from it, digging through looking for food, over eating from his regular dish.”
Barbara Jerabek

Verified customer reviews via Judge.me.

Three steps. One happier mealtime.

Start easy so your dog learns the game, then make the search more challenging.

Visual three-step routine for using the PuzzlePup Snuffle Mat
1

Scatter

Sprinkle dry kibble or treats loosely across the fabric loops.

2

Sniff and search

Let your dog work independently while you supervise the session.

3

Shake and store

Shake out crumbs after use and store the mat clean and dry.

Size, materials and care.

Everything shown matches the PuzzlePup Snuffle Mat you will receive.

Size & build

  • Approx. 23.6 × 19.7 × 2.4 inches
  • Polyester fabric and felt
  • Oxford cloth with a PVC bottom
  • Raised sidewall and deep reward-hiding loops

Care & safety

  • Machine wash gentle and cold
  • Air dry flat
  • Do not bleach, tumble dry, iron, or dry clean
  • Supervise use; this is not a chew toy
PuzzlePup Snuffle Mat dimensions and materials
Visual care guide for the PuzzlePup Snuffle Mat: wash gentle and air dry flat
PuzzlePup founder Mike with his service dog Normie

Why I made it for Normie.

Normie could inhale a meal before it felt like mealtime had even started. The snuffle mat gave him a simple job: slow down, use his nose, and work for each bite. It turned a rushed routine into focused enrichment.

Mike O’Brien · PuzzlePup founder and Normie’s person
What can I put in the mat?

Use dry kibble or dry treats. Start with rewards scattered near the surface, then tuck some deeper as your dog learns the game.

Will it stop every dog from eating too fast?

It is designed to make dry food take more sniffing and searching than an open bowl, but every dog uses enrichment differently. Supervise the first sessions and adjust how deeply you hide the food.

When do I get free shipping?

Orders of $34.98 or more ship free. The mat on its own is $29.99, so the Enrichment Bundle at $39.99 clears it.

Can my dog use it alone?

No. Supervise use, especially with dogs that chew fabric, and remove the mat if it becomes damaged.

How do I clean it?

Machine wash gentle and cold, then air dry flat. Do not bleach, tumble dry, iron, or dry clean.

What is included in the bundle?

One PuzzlePup Snuffle Mat and one bag of handmade Pumpkin & Peanut Butter treats.

Give your dog a better job at mealtime.

Choose the mat alone for your dog’s usual kibble, or start with the mat-and-treats bundle for the complete sniff-and-search routine.

Choose Your Routine →

For supervised enrichment only. Not a chew toy. Use only dry kibble or dry treats and remove the mat if damaged.

Mat from $29.99Choose Your Routine